It may be 80 degrees out, but you have probably noticed that retailers are already stocking fall and Halloween seasonal items. I’m not saying I agree with this, but if you have a consumer brand you should already be strategizing for the holidays.
If you’re blowing off a holiday plan until November you need to stop for a minute and quickly rethink that strategy. Why? Traditional print publications, which includes many of your favorite magazines, plan out their editorial content calendar on an annual basis. Bloggers are now part of the media mix and they are becoming more savvy and deliberate with their content, planning it weeks and sometimes months in advance.
Here are three reasons your brand needs to plan an influencer holiday campaign TODAY.
Bloggers plan gift guides months in advance
The influencers in your space that you want to reach have got their publishing game on. They have a holiday gift guide submission policy in place and they start looking for products and services to feature in early fall. Many of these are paid opps so budget accordingly and be sure to do your due diligence and choose holiday gift guides that reach your target market.
Holiday social calendars fill up quickly
If you are planning a holiday open house or other event for bloggers, which is a great way to introduce new fans to your brand and create some buzz, be sure to start planning it now and distribute invites the first week of November.
Sponsored post opps take strategizing
Another opportunity for reaching your target audience via bloggers and influencers is through sponsored posts. Many bloggers offer special rates for sponsored posts and some feature Instagram only posts. Start researching now.
If this all sounds overwhelming, it doesn’t have to be. It does, however, take time. If you need help with influencer outreach and getting the word out about your product or service, fill out our contact form today.
Happy New Year!
January is the perfect time to audit your social media and communications efforts across the board to ensure they align with your business strategy.
Whether you have 50 customers, or 5,000, your social media and external communications messaging should always support your overall business goals. Do you want to increase sales, build brand awareness or get new members? Strategize on your brand messaging for the year and let everything focus back on that core message.
The start of the new year is also a great time to have a company retreat to brainstorm on messaging. If you are a small company you may not have a full time content manager/social media manager and those duties may be shared among several employees. Make sure everyone is on the same proverbial page as you schedule your content. Blogging is still one of the best ways to optimize SEO and serve as a hub for all of your social media content.
I love to declutter my home after the holidays. If you’ve never performed an audit of your social media channels, there’s never been a better time to do so! Years ago I worked with a global brand that had multiple Twitter accounts. After performing an audit, they determined that less really was more. Their messaging was being diluted by too many channels.
Here are three tips for decluttering your social media efforts
- Say Buh Bye – Go through your followers and unfollow any spam or inactive accounts.
- Be Consistent – Your brand should be immediately recognizable across all of your social media profiles so make sure all of your profiles and bios are consistent across the board.
- Retire Content with Low ROI – Go back through your content for the past 12 months and identify the most popular types of content. Discontinue content that just doesn’t fit or has little to zero ROI. Your CEO may love those #ThrowbackThursday posts, but if no one is engaging with the content it’s irrelevant!
If you need help developing a blog content strategy and social media plan for 2017, I can help. I’ve worked with small businesses and nonprofits on campaigns and content calendars. I can also provide ghost writing services for your brand if you need great original content.
Some things never go out of style.
Customers want great products and stellar service. You want a loyal brand following and new business leads.
In a world full of constant digital noise, businesses need classic communication that is more than just another dress off the rack.
Every Tweet you post, every hashtag you select, and every Facebook update you publish should build your brand and share your story. LBD Marketing offers a full-suite of content marketing, social media, and online community management solutions. We will help you effectively orchestrate all of your content marketing efforts into a seamless story. We specialize in lifestyle and women’s interest brands, but we have the marketing acumen to help build any brand.
Founder and native Nashvillian Jamie Reeves has more than 20 years of experience in corporate communications, writing, editing, and social media management. She has worked in a higher education setting at Vanderbilt University, as well as a corporate and agency environment. Her broad experience in communications and her decade of influential blogging on a personal and brand level offer a stellar combination of skill sets that will benefit your business. She has interviewed everyone from actor Steve Carell to former U.S. Senator Bill Frist. She is a longtime mom blogger at www.blondemomblog.com and has worked with brands such as Nissan, Dryel and Tuesday Morning.
Jamie is also past president of the Nashville chapter of Femcity, a global women’s business networking group.
Contact us today for a free initial consultation. 615-243-7757 or firstname.lastname@example.org