3 Reasons Your Brand Needs an Influencer Holiday Campaign Strategy Now

Holiday Gift Guides Blogger

It may be 80 degrees out, but you have probably noticed that retailers are already stocking fall and Halloween seasonal items. I’m not saying I agree with this, but if you have a consumer brand you should already be strategizing for the holidays. If  you’re blowing off a holiday plan until November you need to stop for a minute and quickly rethink that strategy. Why? Traditional print publications, which includes many of your favorite magazines, plan out their editorial content calendar on an annual basis. Bloggers are now part of the media mix and they are becoming more savvy and deliberate with their content, planning it weeks and sometimes months in advance. Here are three […]

New Year, New Strategy: 3 Ways to Declutter Your Social Media Effort

Happy New Year! January is the perfect time to audit your social media and communications efforts across the board to ensure they align with your business strategy. Whether you have 50 customers, or 5,000, your social media and external communications messaging should always support your overall business goals. Do you want to increase sales, build brand awareness or get new members? Strategize on your brand messaging for the year and let everything focus back on that core message. The start of the new year is also a great time to have a company retreat to brainstorm on messaging. If you are a small company you may not have a full time content manager/social media manager […]

Classic Communication With a New Twist

Some things never go out of style. Customers want great products and stellar service. You want a loyal brand following and new business leads. In a world full of constant digital noise, businesses need classic communication that is more than just another dress off the rack. Every Tweet you post, every hashtag you select, and every Facebook update you publish should build your brand and share your story. LBD Marketing offers a full-suite of content marketing, social media, and online community management solutions. We will help you effectively orchestrate all of your content marketing efforts into a seamless story. We specialize in lifestyle and women’s interest brands, but we have the marketing acumen to help […]