We’re living in an exciting era of technology. AI is changing the way we work and for content marketers such as myself, it’s an exciting time.

I was a print journalism major in college, a moniker which quickly became obsolete the day I graduated in 1991. My first professional job was as an editorial assistant in the News & Public Affairs office of a prestigious Southern private university in the News & PR office.

I witnessed the rapid shift to the internet. Faxing press releases and calling reporters gave way to email and research moved online. (Remember microfiche?) Reviewing proof blue lines at a downtown print shop near liquor stores and strip clubs evolved into reviewing online documents. Everything changed rapidly, and I had to adapt, learn, and grow to stay ahead.

I look at the adoption of AI technology in content marketing similarly. It’s an exciting time and we are just in the beginning stages.

AI can be a powerful tool for content marketers, helping streamline project management and improve the quality of copy. Here are five ways to leverage AI for content marketing success:

1. Automating Routine Tasks

• Content Scheduling: AI-driven tools like Buffer or Later can automate social media posting, which is a huge time saver and allows you to work on more strategic thinking and tasks for your business.
• Email Marketing Automation: AI-powered platforms like MailChimp can optimize email delivery times, segment audiences, and personalize content to increase engagement.
• Workflow Management: Tools like Trello or Asana with AI integrations can automate task assignments, reminders, and progress tracking.

2. Generating Content Ideas

• Topic Suggestions: AI tools like BuzzSumo can analyze trending topics, questions, and keywords, helping marketers discover content ideas that resonate with audiences.

3. Enhancing Copywriting

• AI Writing Assistants: Tools like Grammarly or Hemingway App enhance clarity, tone, and grammar, ensuring polished content.
• Content Generation: Original content is ALWAYS best, but AI platforms like ChatGPT can help you with rough drafts, write headlines, allowing marketers to focus on refining and personalizing the copy.

4. Personalizing Content

• Dynamic Content Creation: AI can analyze user behavior and preferences, enabling content marketers to deliver personalized content experiences. For instance, platforms like HubSpot use AI to tailor content recommendations and emails based on user interactions.
• Customer Segmentation: AI can segment audiences more effectively, allowing marketers to create highly targeted content that speaks directly to specific audience needs.

5. Analyzing and Optimizing Performance

• Predictive Analytics: AI can forecast the performance of content campaigns, helping marketers make data-driven decisions and optimize content strategies for better outcomes.
• A/B Testing: AI tools can automate A/B testing for different versions of copy, headlines, or calls to action, quickly identifying the most effective variations.

By integrating AI into their workflows, content marketers can save time, enhance creativity, and deliver more impactful results for their clients. Contact me at littleblackdressmarketing@gmail.com to see how I can help you with your content marketing needs, free up your time and help you focus on growing your business.