It may be 80 degrees out, but you have probably noticed that retailers are already stocking fall and Halloween seasonal items. I’m not saying I agree with this, but if you have a consumer brand you should already be strategizing for the holidays.
If you’re blowing off a holiday plan until November you need to stop for a minute and quickly rethink that strategy. Why? Traditional print publications, which includes many of your favorite magazines, plan out their editorial content calendar on an annual basis. Bloggers are now part of the media mix and they are becoming more savvy and deliberate with their content, planning it weeks and sometimes months in advance.
Here are three reasons your brand needs to plan an influencer holiday campaign TODAY.
Bloggers plan gift guides months in advance
The influencers in your space that you want to reach have got their publishing game on. They have a holiday gift guide submission policy in place and they start looking for products and services to feature in early fall. Many of these are paid opps so budget accordingly and be sure to do your due diligence and choose holiday gift guides that reach your target market.
Holiday social calendars fill up quickly
If you are planning a holiday open house or other event for bloggers, which is a great way to introduce new fans to your brand and create some buzz, be sure to start planning it now and distribute invites the first week of November.
Sponsored post opps take strategizing
Another opportunity for reaching your target audience via bloggers and influencers is through sponsored posts. Many bloggers offer special rates for sponsored posts and some feature Instagram only posts. Start researching now.